About Us
Collectors Auto Supply has been in business for over 30 years. We supply restoration parts for classic vehicles to customers all over the world. We are passionate about taking great care of our customers and getting them the parts they need to restore their classic vehicle.
We are a small fish in a big pond of aftermarket automotive parts, and it’s time we made a bigger splash. We have the foundations in place to handle significantly more business. Now we are looking for someone who can help us achieve our lofty aspirations.
About You
We’re looking for someone who loves classic cars and exudes the same level of passion for them as we do. Whether it was your Dad’s introduction at an early age, helping an uncle or a friend rebuild their project, your own project's over the years, attending car shows, or drooling over the reruns of the Barret-Jackson auctions, your love for the classics runs deep.
If you know for a fact, that being passionate about classic cars is who you are at your core, please read on…
Digital Marketing Manager
We’re looking for someone who eats, lives and breathes all aspects of digital marketing; someone who can see and understand the macro aspects and also loves diving into the micro aspects of marketing, too. The right person for this role will love building a comprehensive digital marketing strategy and getting their hands dirty doing the work too.
The most exciting part? You will be a one-person marketing department with the freedom and ability to shape and grow your role. Your input, creative ideas, and execution will be critical elements of the success you achieve in this role. You will work closely with the Owner of Collectors Auto Supply to align on strategy and will be responsible for executing all initiatives, from high level strategy through to implementation.
This is a hands-on role where you will be creating strategy, writing copy, extracting insights from Google Analytics, developing creative ideas for social media posts, driving SEO updates, developing email campaign ideas and so on. You will be a one-person marketing tour de force in the world of classic car restoration.
You will also have the opportunity to leverage contractors and manage them when there is a clear case and requirement for doing so.
We’re looking for someone with a proven track record of exceptional execution. The opportunity in front of us is massive, and digital marketing is the key to unlocking it.
Core Responsibilities
The Digital Marketing Manager’s main responsibility is to drive increased brand awareness, website traffic, e-commerce sales, and significant revenue and profit growth directly through our marketing efforts.
Role Responsibilities
You will be responsible for and lead the strategy development and execution for all marketing activities at our company, which includes the following areas:
Social Media
- Developing a content strategy & calendar
- Creating the content – written, photos, & video
- Publishing the content
- Responding to social commentary
- Public Relations (Proactive earned outreach and media buys)
Affiliate strategy and sales
- Developing relationships with influencers
- Bringing them on board to partner with us
Digital Ads (Facebook, Instagram, Google, etc)
- Oversee the ads contractor and ensure we are getting good value for the money spent
- Develop new ad campaign ideas
- Measure and monitor progress
SEO
- Address off-page and on-page issues
- Develop a blog content strategy based on keyword research, our parts and what our customers are interested in
- Hire and manage blog content writers
- Write blogs
- Using tools like SEMRush to address any SEO related issues on our site
- Use AI tools and contractors to rewrite product descriptions where necessary
- Optimize blogs and other content on the site using Page Optimizer Pro
Email and Newsletter Delivery
- Develop email campaign ideas
- Work with email contractor to develop and deliver new engaging content on a regular schedule
- Analyze email metrics and find ways to make incremental improves to the engagement and conversions of our emails
Photo and Video Creation
- Develop photo and video content for social media posts, product listings and email newsletters
- Curate user generated content from our customers and develop a plan to implement this content into our marketing strategy
What you bring to the table
Experience
- You’ve spent many mental cycles on classic cars… restoring, admiring, showing, selling them, purchasing, and dreaming about the next one. You love classic vehicles and really get who our customers are because you are one of them
- Demonstrated success in driving significant brand growth through online marketing channels
- You have experience and expertise in driving significant top and bottom-line results through digital marketing
Required Skills
- Current and deep knowledge of best practices, strategies, and latest developments in SEO
- You are skilled at using Google Analytics (and other tools) to measure campaign success and diagnose issues
- You've used tools like SEM Rush of Page Optimizer Pro to address SEO issues and optimize content
- You are skilled at idea generation and love coming up with new concepts and creative ways to market our company
- Accreditations: Google AdWords Basic, AdWords Advanced, Analytics, Display, Facebook, and Bing Certified
Attributes
- Assertive, take-charge attitude, ambitious, creative, and a team player
- You are an A-Player
- You are upbeat and positive
- You are coachable and are interested in becoming the best version of yourself
- You wouldn’t have your own show on Discover Velocity, but you would love to help your friend restore their ’67 Camaro
- You’re eager to experiment and optimize, and you embrace the principles of A/B testing
- You enjoy writing compelling emails, website, and landing page copy
- You understand the benefits and limitations of using AI tools and can distinguish when and when not to use them
- You love metrics and the science of marketing because you think what you’re doing should contribute to the growth of the business.
- An excellent multi-tasker, detail-oriented, and able to thrive in an entrepreneurial environment characterized by constant growth and change
- Your Mom and Dad taught you to share and play nice with others
What We Offer
- Hours: 9-5pm Monday to Friday is our norm and there is flexibility when required
- Full-time, permanent position
- Remote work (Work from home)
- Working for a progressive company that believes in everyone living fantastic lives
- Working with a small team that is passionate about what they do and enjoy working together
- The opportunity to own the entire digital marketing function and directly impact our business through your efforts
- Benefits: Extended medical and dental
- Vacation: 3 weeks per year
- Salary Range: $50-80k/year depending on experience
How do I Apply?
If you’re mind just exploded because you can’t believe that someone wrote the perfect job description for you, send a copy of your resume to jobs@collectorsautosupply.com. Let's be honest, resumes are tough to get a real read on people.
Now I need you to write a cover letter telling us why you think you’d be a good fit for the role and our company and send that in along with your resume. Or you can complete the following form here.
Generic cover letters that do not address the above request or those that fail to complete the form, will be posted on our wall of shame, where your name and letter will be laughed at for years to come. Legend has it that some applicants never found work again.
